Brand

Loomgrain is one word with a capital L. Loomgrain is version control for creative work. It keeps every version of a photo, design or video together, with every size cut from it and the client’s approval on the exact version they saw.

The mark is three rounded squares and a marigold sun on a grid of four, drawn on a 306-unit square: 140-unit cells, a 26-unit gap, and corners of 42. Leave half a cell of clear space around it, and don’t use it smaller than 16 pixels.

Colours: ink #1f1c25, canvas #f3f0e9, paper #fcfbf8, marigold #eda43c for the sun only, ultramarine #3d4cc0 for links and focus, and night #11111b. Type: Fraunces for headings and Bricolage Grotesque for everything else.